ndia is considered to be one of the fastest growing markets in the world for gold jewelry. Also known as Yellow Metal, Gold has captivated the interests of people since times immemorial. Gold is considered to symbolize perfection, immortality and prosperity. Most legends and myths in India have the mention of gold somewhere or the other. The traditional Indian gold jewellery is a favorite among buyers and also the first preference for any traditional occasion.
Gold in India is considered to be an investment of sorts. Even though it is a dead investment, it comes in handy during times of financial crunch due to its easy liquidity. Also, the traditional values attached to this metal make Indians invest in it as it is considered to be a symbol of Goddess Lakshmi, the Indian Goddess of wealth. Gold has been mentioned in the Indian mythology since a long time and also finds mention in holy manuscripts.
In India, almost all women love to wear gold jewellery. One auspicious occasion in the family is enough to send them running to the nearest jewellery store with a big smile on their face! Buying gold in India is a family affair and sometimes kids, grandparents and siblings go to a store together to buy jewelry. Men also wear Indian gold jewelry in the form of chains, bracelets, rings and sometimes studs. The choice of variety and styles in Indian jewelry makes the job of selecting "just the right one" tougher than tackling kids!
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